music

Synching Light with Music in Retail

Snog, a frozen yogurt chain in the UK, has synched multi-colored LED strips in the ceiling with the music that plays in their stores. The effect makes the space more interesting and brings more traffic to the store since the lights go from the front of the store to the back, drawing people in. It also contributes to a light-hearted fun atmosphere in keeping with the company's brand.

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